Services

We've been developing and co-ordinating web and database platforms for more than 15 years. Most recently, we’ve created bespoke solutions for clients in the property, media, mobile and travel industries throughout the UK and abroad.

Every service is tailored to suit your requirements, so if you are unsure of anything, or you can’t find what you’re looking for on this page simply
get in touch.

You may require more help than you think; a combination of tailored solutions, or you might just need advice.

As well as securing and delivering general digital solutions, we also offer two key services to Agencies without a digital service and Organisations who require unbiased assistance with the tendering process:

Unique solutions integration

We provide cutting-edge solutions capable of supporting your marketing needs through the full evolution of your entire customer's journey; from prospect, through brand engagement, to fulfilment of transaction albeit a subscription.

We are uniquely positioned to deliver an optimal solution for CMS, CRM, e-commerce and email campaigns. We are capable of integrating all five tenets of best-of-breed technology solutions on a global scale:

CRM database integration – we have the technical know how and knowledge for integrating CRM technologies with LAMP and ASP developments.
Marketing communications strategy/creative execution including email campaigns
CMS-driven website/microsite development/hosting
Online transactions management via e-commerce
Client service / support

We take pride in our ability to build and maintain robust and flexibly integrated CMS and CRM solutions that support all of the features you would expect from our integrated offering.

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Tailored and cost-effective software

Our approach focuses on the development of existing best-in-class software tools, which we will customise for your specific requirements. By combining market-leading frameworks with custom programming we can provide you with significant cost-savings and ensure that the functionality specifically caters for your business.

Other clients have appreciated our deliberate decision to avoid exclusively utilising shrink-wrapped CMS, CRM and email products. Rather than force organisations to adopt a rigid set of practices imposed by the software, we strive to be more accommodating to the very fluid processes, evolving business rules and technological advances surrounding the identification, segmentation and treatment of your most valuable asset – your customer base.

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Site Design and Development

Full website design and development from start to finish. Content management is paramount where applicable to allow for sustained organic growth of your online presence and ensure your medium to long term costs are kept to a minimum. Accessibility, usability, and a thorough understanding of your marketplace are factors built in to any site development.

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Content Management

A site developed around a content management system is a site that is easily controlled, easily maintained, and easily developed for long-term success. It empowers the client to take control of their online presence, although for 100% effectiveness this must be done with an element of training and understanding of the importance of rich content.

Content management can fall loosely in to two classes.

The first is an open-source solution. Suited primarily to SME’s, open source content management systems such as Joomla or Expression Engine offer a low-budget solution with a quick turnaround in development time.

The second, proprietary content management, offers a tailored solution to meet your exacting requirements. Although more expensive, a proprietary solution ensures you get the very best of service and maintenance, with access to a development team at all stages, access to the very experts who developed the system. This type of system is more suited to public sector, enterprise, and corporate solutions.

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eCommerce

eCommerce falls under the open-source/proprietary classes mentioned above. Having an eCommerce system doesn’t necessarily mean that you are guaranteed to sell your product online. It must be backed up with effective strategies for customer communication, SEO, usability, promotion, and loyalty.

You also have to ensure you have a complete understanding of your competition, their digital strategy and effectiveness, their potential weaknesses.

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Search Engine Optimisation

As the internet continues to grow and grow, and more and more of your competition appears online, are you doing everything you can to ensure your presence is being felt with Search Engines? Are you as high as you can be in the rankings?

There are too many factors to mention in this summary. If you’re unsure how an effective SEO strategy could benefit you then please get in touch. SEO is a contributing factor to the success of your online presence and shouldn’t be taken lightly.

It’s imperative that any SEO strategy is undertaken with a full analysis of your market competition. It’s also vital that you stop thinking like a business for a moment and take some time to think like a customer.

SEO can take time to be effective, and it is important that it’s not carried out on a whim without thinking long-term, it should be reviewed, analysed and auctioned on a regular basis.

Whether you require a one-off SEO report based on an analysis of your existing site (and with comparison against the competition across the major search engines) to give you an idea of where you stand, or a thorough SEO strategy for implementation into a new or existing website, all you have to do is get in touch.

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Email Marketing

Communication is key. Consumers and businesses who have registered with you have already made a point of saying “hey, I like you, you’ve got something I want”, so make the most of it.

Ensuring that you deliver key messaging in the right places at the right time is paramount for a successful email campaign. You need to maintain your brand strength, encourage your consumer base to return for more, and give them the information or offers they want.

You also need value for money of course. You need a campaign solution that allows consumers to easily subscribe, a solution that allows you to track the success of each and every campaign you dispatch.

For more help with your email marketing solution just get in touch.

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Accessibility and Usability

Often paired together (as we have) when describing one or the other, but whilst they are intertwined to a degree they remain very distinct.

The accessibility of your website is something that year-on-year becomes more important. The nature of your business may be such that you are subject to increased government regulations. Have you even considered the very basics of accessibility? Do you have or want an ecommerce solution, and have you considered the implications for those users with accessibility issues who actually want to buy something from you?

What about usability? What about your navigation structure, your site layout, your email marketing? Is it making the most of intuitive best practice? Or are you making your potential customer jump through hoops to find the simplest of information?

If you’re in the process of developing a new solution are you taking accessibility and usability into account?

For more help with this please get in touch.

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PPC Advertising

An effective PPC strategy can save you a lot of time and investment in paper-chasing and customer interaction. The return on a PPC strategy can far outweigh the initial cost to set up and develop.

Think like a consumer, research the competition, and analyse your landing pages to ensure the most effective strategy. Done properly it can seriously boost not only your takings but also your digital presence.