After weeks of nail-biting I'm proud to announce the BAFTA (Scotland) New Talent Award victory for the production team on www.mission1212.com
Scottish production team wins BAFTA Scotland New Talent Award for pan-European Digital Marketing Campaign www.mission1212.com
Edinburgh-based company Running Productions scooped a BAFTA Scotland New Talent Award 2009 in the Multimedia category for their film work on www.mission1212.com, part of a pan-European digital marketing campaign for LG Electronics and the Keanu Reeves’ blockbuster The Day the Earth Stood Still.
Commissioned by Bluemoon, a London-based advertising and marketing agency, for an LG and 20th Century Fox campaign, the website reinforced LG’s involvement with the film, released last December, which showcased their ‘LG Renoir’ mobile phone.
Dave Heslop, Executive Producer for mission1212 and Bluemoon’s former Head of Digital, was instrumental in bringing work on the campaign north of the border. A firm supporter of Scottish talent, and a Scot himself, Heslop commissioned two Edinburgh-based firms to work on the website and its content. He commented:
“I’ve always been concerned that young Scottish talent loses out on this manner of project as they usually remain within London.”
Translated into six languages and seeded throughout Europe, the interactive 3D website presented a series of six film clips, each following fictional character ‘Agent Blue Marble’ across different European countries. By collecting codes revealed in the films users were challenged to solve a puzzle and by doing so automatically entered into a draw to win various prizes including VIP access to the London premier of film.
“Running Production’s films for the campaign are absolute gems and watching them work on location was one of the most enjoyable experiences of my career so far. They were consummate professionals throughout and thoroughly deserve this award.”
Andrew Maas, MD of Running Productions, director David Newbigging and writer Gordon McLean accepted the award on Friday 13 March at the RSAMD Concert Hall in Glasgow.